HOW DOES IT AFFECT WOMEN?

The Pink Tax scheme negatively affects women through its ability to solidify unrealistic beauty standards for women. Noticeably, Pink Tax seems to primarily occur within products that enhance appearance. For example, 'female' razors were reportedly on average 9% more expensive than men's razors (Moshary, S., Tuchman, A. and Vajravelu, N., 2023). Oddly enough the only thing that differentiates between some of these gendered razors, is the colour.

This on a much larger scale perpetuates the continuation of a hegemonic society Where men are considered superior to women. This is a consequence of the pink tax scheme as forcibly; women feel obliged to purchase these pink taxed items. Consequently, this means that women remain in the lower economic percentile due to earning less income in comparison to men and paying more for products due to pink taxed items. The pink tax scheme continues to be a pivotal part in the inability for society to progress through gendered tropes, and it will continue to negatively affect women if society does not choose economic growth, at the expense of inequality between men.

"If one buys products traditionally marketed towards men, one can save roughly $1,000 per year or more" (Kopplin, 2019).

Within society the pressure that is placed on women to look a certain way means that women feel as though they need to give into these pink taxed products. For instance, women are considered more socially desirable when they are hairless. Because of this societal pressure, women continue to purchase things as such ‘female’ razors even at a higher price than ‘male’ razors which creates a never-ending cycle to which allows the pink tax scheme to carry on as a present economic strategy due to the gendered tropes that have depicted society.