Girl trends on TikTok

Social media giant Tik Tok was created late 2016, and has since become one the most globally popular social media platforms - boasting a presence in over 150 countries, and download numbers of over 3 billion worldwide.

Since its conception, the app has fast become a platform that is generating the most prevalent internet trends over a number of different categories, including; beauty, comedy, fitness and lifestyle.

Similar to other social media platforms, Tik Tok utilizes an algorithm to generate user-specific content for each person on the app - and while it works well to curate a personalized ‘for you page’, this algorithm can produce gender-related trends.

In the past year, the increase in ‘girl’ trends has become notable - these trends, while fun and light-hearted at times, do not come without implications and wider consequences.

Girl Trends on TikTok at a Glance

Girl Dinner

Sometime during May 2023, the ‘girl dinner’ trend began - this saw girls/women showcasing the disjointed and unconventional meals they would throw together for an easy dinner. These comfort meals at first included cheese boards, oven baked food such as fried chicken and chips, and multiple variations of pastas, and served as a light-hearted way for women to bond over the completely random foods they were combining to satisfy their evening cravings.

Starting off as a funny and relatable trend for women to share their favourite comfort meals, the trend quickly became toxic and problematic as it was absorbed by diet culture, and some users seemed to worry about what the trend had begun to promote.

"OK I am pro girl dinner I understand girl dinner I get it girl dinner heals your soul BUT some of these 'girl dinners' look a little suspiciously low cal to me"
@siennabeluga (Tiktok)

Other users shared worry in the substance of girl dinners, as videos of meals only consisting of a pitiful selection of crackers and cheese, or even just a nicotine product (whether vape or cigarette) accompanied with an energy drink began to make repeated appearances on the For You Page. With comments applauding the contents of these ‘dinners’, it fuels the toxic culture of what women should be eating, and the quantity at which they should be eating. With the majority of Tik Tok users being between the ages 18-24, to see meals of such small portions, and little nutritional value being received so well by the internet, restrictive eating is promoted, and the joy and fun that was shared between women participating in this trend is taken away.

Girl Maths

brown Henry paper bag

Photo by Jacek Dylag on Unsplash

Photo by Jacek Dylag on Unsplash

‘Girl math’ is a trend from Tik Tok that gained popularity midway through 2023. This trend became popular because of the Aotearoa, New Zealand radio show FVHZM, which is hosted by Fletch, Vaughan, and Hayley. 

This trend first started as a way for women to justify the things they were buying and also to create a loophole through how much items and events were actually costing them. A well known example of ‘girl math’ is: if you pay for something using physical money, then it doesn’t cost you anything because no funds were taken out of your online account. This funny and relatable trend was then, however, taken over by other people on Tik Tok who saw this as a chance to be sexist towards women.

With many misogynistic people commenting things along the lines of  “women can’t do basic math, they’re so stupid”. There are also other women making their voice heard about how ‘girl math’ is damaging to the female sex and is making all women seem stupid and useless. 

This trend was created by women for other women to relate to and enjoy, but it was ruined/criminalised by others who didn’t understand the concept of it. 

Clean Girl Aesthetic

round white base glass-top coffee table near two black chairs

Photo by Stefen Tan on Unsplash

Photo by Stefen Tan on Unsplash

Majority of Tik Tok users engaged in the beauty world have heard of the ‘Clean girl aesthetic’ -  it has been a dominating beauty trend since early 2022, when influencers such as Matilda Djerf and Sofia Riche made the slick back bun and no makeup-make up the new uniform of the ‘it’ girl.

This aesthetic is entirely focused around the illusion of having your life together; clear skin, clean home, healthy eating, regular exercise - all this being reflected in your appearance via very feminine ‘old-money’ outfits, and generally minimalistic hair/makeup. This trending aesthetic serves as an embrace of natural beauty and encouragement of healthy habits, but is this realistically achievable for all women of all backgrounds?

Skinny, wealthy, conventionally attractive women have been at the forefront of the clean girl aesthetic, as for them this lifestyle/aesthetic is easily attainable, but for those who don’t fit into any of those categories, it is not quite as easy. Being able to achieve the clean girl aesthetic to Tik Toks’ standard, one must already be in a position of privilege and have the means to afford a nice apartment, expensive clothes, as well as having the time to prioritise self-care/wellness over a fulltime job.

This trend is a double edged sword - it supports women in growing confident in their natural skin/body, but because Tik Tok largely only grants social gratification to a very specific type of woman partaking in this trend paired with the unrealistic elements of the trend, it simultaneously repackages ideological beauty standards for women to work towards.

Hot Girl Summer

sliced watermelon with lemon on shot glass

Photo by ShengGeng Lin on Unsplash

Photo by ShengGeng Lin on Unsplash

‘Hot girl summer’ is a trend that started on Tik Tok in 2019 and continues to be popular today. This trend was created as a way to empower women and help them to think of their own happiness during summer. This created an environment on Tik Tok where girls shared their own discoveries and adventures during their ‘hot girl summer’.

This trend then started to take a turn for the worse when the issue of body image was brought into question. With impressionable women looking at these videos, many people began to complain that these are creating a harmful body image to look up to. There have also been cases with people on Tik Tok stating that this trend is causing eating disorders such as Anorexia and Bulimia, which can cause detrimental health issues. 

 

Different people on Tik Tok are also seeing the trend of ‘hot girl summer’ as a way to slut shame and insult women for enjoying themselves and being free. Especially men on Tik Tok who have voiced their opinion, with this one man saying…

“Hot girl summer is an excuse to be a sl@g”
@jimmyleemcevoy (Tik Tok)

This trend started as a way for women to support others, but has since become problematic

When Tik Tok first gained popularity, everyone saw it as an exciting social media platform. It has helped to introduce society to so many new concepts and given a platform to people as a way to promote their business, celebrate their culture, or just make people laugh.

Many Tik Tok trends in the last few years have had a gendered target audience, and been centralised around women developing relatable trends, such as the ones stated above. However, these trends have since enforced or created false stereotypes about women, which has caused a large amount of backlash between many social media uses. 

What first started as a fun and relatable way for millions of women to feel connected to each other, has since been poisoned by sexist stereotypes which were created by misogynistic people, who don’t understand the light-hearted origins behind these viral Tik Tok trends.

Reference

Beith, L. (2023) ‘The ‘Girl dinner’ trend has blown-up on TikTok and we bet you’ve had one’, Delish. available: https://www.delish.com/uk/food-news/a44396741/girl-dinner-tiktok-trend/

Clements, E. (2023) ‘What’s Girl Dinner? All about the snacky TikTok trend sparking chatter on social media’, People. Available: https://people.com/what-is-girl-dinner-all-about-the-snacky-tiktok-trend-7562024 

Fargo, M. (2023) ‘Girl dinner is being co-opted to promote deeply unhealthy body ideals’, Cosmopolitan. available: https://www.cosmopolitan.com/uk/body/diet-nutrition/a44760818/girl-dinner-tiktok-trend/ 

Howarth, J. (2023) ‘TikTok user age, gender, & demographics (2023)’, Exploding Topics. available: https://explodingtopics.com/blog/tiktok-demographics 

Jennings, R. (2023) ‘“Girl dinner” and the repacking of womanhood’, Vox. available: https://www.vox.com/culture/23831903/girl-dinner-tiktok-trends-hot-girl-walk 

Singletary, M. (2023) ‘Girl math’ is fun, but don’t let it fool you. available: https://www.washingtonpost.com/business/2023/08/23/girl-math-tiktok-trend/ 

Mata, W. (2023) What is Girl Maths? TikTok trend grows from New Zealand to worldwide phenomenon. available: https://www.standard.co.uk/news/world/girl-maths-tiktok-trend-its-basically-free-b1100504.html

Mulroy, C. (2023) Is 'Hot Girl Summer' still a thing? Here's where it originated and what it means. available: https://www.usatoday.com/story/life/2023/07/28/hot-girl-summer-meaning/70427462007/